Hello everyone and welcome back to another one of my weekly blogs. In last week’s blog, I spoke about search marketing strategies for Michigan businesses. I spoke in great length about the different strategies along with why I believe it is one of the better strategies to use to promote your business so make sure you go and give that article a read at your own time. For this week’s blog, I will be talking about biddable media and its best practices and techniques. With all that being said, let’s dive right into this week’s topic.
Biddable media has been around for quite some time and yet it’s still amongst the most effective marketing methods on the internet. When learning about the different aspects of digital marketing, is one of the most effective methods you can use. So what exactly is biddable media?
Biddable media essentially is the use of paid advertising platforms, such as search engines and social media, to bid on keywords and placements in order to drive traffic to a website. Biddable media is a powerful tool for businesses looking to increase their online visibility and reach potential customers. Within the realm of biddable media, there are many different practices and techniques that you can use in order to ensure success in promoting your business. In this article, I will go over different techniques I believe are the most efficient.
Keyword Research
First, businesses should conduct thorough keyword research to identify the words and phrases that potential customers are using to search for products or services related to the business. By bidding on these keywords, businesses can increase their chances of appearing in search engine results and attracting qualified traffic.
Video Advertising
Another important practice of biddable media is video advertising. This involves using the likes of YouTube or TikTok to promote your products or any other services your business may provide. For example, a restaurant can promote one of its weekly specials by showing the main dish along with the price at the end of the video. This method is one of the more effective methods in video advertising.
Social Media Advertising
In addition to keyword research and video ads, businesses should also focus on creating engaging and relevant ads on social media. This means using compelling headlines, clear calls to action, and visually appealing images to grab the attention of potential customers on different social media services.
Finally, it’s important to track and measure the performance of biddable media campaigns. This involves using the available data and analytics on paid advertising platforms to understand how the campaigns are performing and make adjustments as needed. By regularly monitoring and optimizing biddable media campaigns, businesses can improve their return on investment and drive better results.
Overall, biddable media can be a powerful tool for businesses looking to increase their online visibility and reach potential customers. By following all these different practices and techniques, businesses can maximize the effectiveness and success of their biddable media campaigns and drive better results.
For more great practices and techniques, click here.
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