Hello everyone and welcome back to part 3 of my 7-part digital marketing series. In my last blog post, I spoke about Biddable Media. I spoke in great detail about the different practices and techniques along with actual techniques I would use to help successfully promote your business. If you haven’t yet, make sure you go and give that article a read on your own time. For this week’s blog, I will be talking about keyword research and everything you need to know so you can use it for your next marketing campaign. Now, let’s dive right into this week’s topic.

We spoke at length about the different search strategies and the different practices of biddable media. There is a ton of different strategies people use however the majority of the strategies all involve one thing, and that is keyword research. So what exactly is keyword research and why is it so important?

Keyword research is the process of identifying and analyzing the words and phrases that people use when searching for information online. It is such an important step in search engine optimization, particularly onsite SEO because it helps businesses and website owners understand what their target audience is looking for, along with how to create content that will be relevant and valuable to them. If used correctly, keyword research could ultimately be the reason a business’s marketing campaign ends up being so successful.

Effective Keyword Research Strategies

There are a few key elements to effective keyword research. First off, it is important to identify the right keywords to target. This can be done by coming up with a list of potential keywords to see how many people are searching for those terms, and how difficult it would be to rank for them. To do this, you can use different tools such as Google Keyword Planner

Once you have found the keywords you want to use, it is important to use them strategically in the content of your website. This means including them in the different aspects of the website such as the page title, in the headings and subheadings, and throughout the text itself. It is also important to use a variety of keywords, as well as long-tail keywords, which are more specific and often have less competition.

In addition to using keywords on the website itself, it is also important to use them in off-site content such as social media posts. This helps to increase the visibility of the website and improve its search engine rankings.

One of the key challenges of keyword research is staying up to date with changes in search behavior. As people’s interests and needs change, the keywords they use to search for information online can also change. It is important to regularly perform keyword research and change the content on a website accordingly.

Overall, keyword research is a vital part of SEO and can help businesses and website owners create more relevant, valuable content that will attract and engage their target audience. By understanding the words and phrases that people use when searching for information online, businesses can create content that is more likely to be found and appreciated by their target audience.

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